We’re thrilled to kick off the New Year by unveiling our latest TV commercial for Patak’s: The Saucerer’s Apprentice! This enchanting spot is now airing across ITV, Channel 4, Channel 5, Sky, and more. Let us know if you catch it—we’d love to hear your thoughts! 🪄

This campaign celebrates the magic of cooking with Patak’s sauces, bringing families together through the art of making authentic, flavourful dishes. Packed with charm and warmth, The Saucerer’s Apprentice blends storytelling, mouthwatering visuals, and a sprinkle of humor to create a commercial that’s as unforgettable as the meals it showcases.

Sound Design and Mixing

Sound design played a pivotal role in crafting the magical atmosphere of "The Saucerer’s Apprentice." The team at Obodo Sound, delivered a surreal and immersive aural experience that perfectly complemented the visual storytelling. From the clinking of pots and pans to the whimsical hum of enchanting moments, every sound was carefully designed to transport viewers into the heart of the narrative.

The sound mix ensured that every element—from the rich soundtrack by Danny Connors to Anjali Pathak’s engaging voiceover—was perfectly balanced. This meticulous post-production work elevated the TV commercial, creating a seamless and impactful sensory journey. For brands looking for exceptional sound design for TV commercials, this project stands as a shining example of how sound can enhance storytelling.

The Exceptional Team

Client: @pataksuk
Brand Controller: Charlotte Peterson
Brand Manager: Will Aldred

Agency: @ourselves_work
Account Director: Gayle Catlin
Head of Production: Charlotte Jimenez
Senior Creative: Cate Anderson, Aaron Howard

Crew
Director: @alexistymon
Co-Director/DOP: @bencrockerfilms
Producer: @megamos14
1st AD: @joshgoldmanjacob
Runner: Tyson Douglas
1st AC: @rushilchoudhary
2nd AC: Rebecca Doctor
Gaffer: @jeffhcelis
Electrician: Cristian Trujillo Celis
Video Playback: @natvalente
Food Stylist: Karen Taylor
Art Director: Rafi Spaghenthal
Props Assistant: Kat Beckwith
Hair & Make-Up Artist: @jessicakmakeup
Wardrobe Stylist: Lucy Wilkinson

Post-Production
Edit: Sourcy
Sound Design: @obodosound
Soundtrack: Danny Connors
Voiceover: Anjali Pathak
Grade: Thomas Kumeling @doma.works

Cast
Father: Roger Ajogbe
Son: Luke Howitt
Son’s Chaperone: Darren Howitt
Mother: Marie Wilson
Daughter: Chelsea Hindle
Daughter’s Chaperone: Mark Hindle

Watch Patak’s: The Saucerer’s Apprentice

Keep an eye out for it on your favourite networks this week - or head to Sourcy’s Instagram for a sneak peek.